IESE (España)
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Wolf GmbH
García-Castro, RobertoCase AD-325-EFinance, Knowledge and CommunicationIn a highly uncertain environment, Wolf GmbH must decide whether to launch a new prototype boiler, the CE-1. The company's managers must make their decision based on financial projections, using NPV and IRR as tools.Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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UW Health University Hospital
García-Castro, RobertoCase AD-378-EDecision AnalysisThe case focuses on UW Hospital's approach to improve the accuracy of breast cancer detection using machine learning. Researchers at the University of Wisconsin assembled a unique data set comprising 569 examples of breast cancer biopsies to train a classification model (e.g., logistic regression or classification tree) for breast cancer detection.Starting at €8.20
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Wolf GmbH
García-Castro, RobertoCase AD-325Finance, Knowledge and CommunicationWolf GmbH debe decidir sobre el lanzamiento de un nuevo prototipo de caldera eléctrica, la CE-1 en un entorno de alta incertidumbre. La dirección de la compañía debe tomar una decisión basándose en las proyecciones financieras, utilizando el VAN y la TIR como herramientas.Starting at €8.20