IESE (España)
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Käthe Kruse: Una marca para el niño
Fité, Rosa María; Nueno, PedroCase E-60EntrepreneurshipEn 1989 dos empresarios compraron Käthe Kruse GmbH, una compañía conocida por sus muñecas de colección. Su objetivo era incrementar al máximo el valor de la compañía. Desde entonces la hicieron crecer potenciando las muñecas de juego e introduciendo, a lo largo de los años, nuevas líneas de producto. En 2003, Käthe Kruse comercializaba casi 2.000 referencias. Todos los productos se ajustaban a la filosofía original de Käthe Kruse, que se utilizab...Starting at €8.20
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Käthe Kruse: An all-inclusive brand for kids
Fité, Rosa María; Nueno, PedroCase E-60-EEntrepreneurshipIn 1989 two entrepreneurs acquired Käthe Kruse GmbH, a company best known for its collectible dolls. Their concern was how to create the maximum possible value for the company. Since then they had grown the company by focusing more on play dolls and gradually introducing new product lines. As of 2003 Käthe Kruse sold almost 2000 references. All the products conformed to the original Käthe Kruse philosophy, which was used to differentiate the comp...Starting at €8.20
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Investing in Special Situations: SEACOR Marine Holdings
Badia, Marc; Serra, Claudia; Nance, ChristopherCase C-798-EAccounting and Control, FinanceMarc is a professional investor focused on special situations. He must decide whether to invest in Seacor Marine Holdings (SMHI), an offshore services company that was recently spun off from Seacor Holdings. Marc has compiled enough public information to perform a full fundamental analysis of the company. The case puts special emphasis in the understanding of the spin-off economics, the cyclical nature of the industry and the valuation of assets ...Starting at €8.20