Ivey Business School (Canada)
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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
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Drinks-Up! The Pitfalls of Digital Innovation
Steve Sclarow; Munir MandviwallaCase IVEY-9B19E009-EEntrepreneurship, Information TechnologiesIn July 2016, in Philadelphia, a group of aspiring entrepreneurs had developed a proof-of-concept prototype for the Drinks-Up! mobile drinks-ordering app, a digital innovation designed to provide a better bar experience. The team had received an investment proposal that included a plan for app development and a partnership opportunity from the potential investor’s company, and they were facing an investment decision: Was an agreement that would s...Starting at €8.20