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Bringing the Cloud to Earth (Spanish version)
Iansiti, Marco; Herman, KerryCase HBS-612S01Information TechnologiesAdam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing. Analysts had voiced concern over several 2010 acquisitions, and highlighted CA Technologies' need to clearly state its strategy and objectives and identify a compelling way to position and...Starting at €8.20
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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The Boston Beer Company: New CEO
Wing, Christina R.; Iansiti, MarcoCase HBS-619021-EService and Operations ManagementStarting at €8.20
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Career at a Crossroad: Packing Up
Wasserman, Noam; Brem, LisaCase HBS-812013-EEntrepreneurshipAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fiancee, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he acquiesce to the other forces in his life and take the "safer" ...Starting at €8.20
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Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft (Spanish Version)
Iansiti, Marco; MacCormack, AlanCase HBS-602S21Service and Operations ManagementDescribe cómo cuatro empresas en el desarrollo enfoque de mercado de productos de software de Internet. Basándose en estudios de caso cortos de tres proyectos recientes, los estudiantes están invitados a sintetizar los atributos comunes de la práctica del desarrollo en entornos turbulentos.Starting at €8.20
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La cadena de suministros en primer plano: The Video Vault
Narayanan, V.G.; Brem, LisaCase HBS-116S10Accounting and ControlLos propietarios de la lucha Video Vault para determinar los niveles óptimos de siembra de videos caseros en una industria plagada con las nuevas tecnologías, los nuevos paradigmas de fijación de precios, y la fuerte presión competitiva de las grandes cadenas nacionales. La enseñanza de Propósito: Para demostrar el papel de los contratos de incentivos en el logro de coordinación de la cadena de suministro.Starting at €8.20
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Team New Zealand (C) (Spanish Version)
Iansiti, Marco; MacCormack, AlanCase HBS-602S10Service and Operations ManagementSuplementos de la (A) y el caso (b).Starting at €5.74
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Executive Pay and the Credit Crisis of 2008 (B)
Narayanan, V.G.; Brem, LisaCase HBS-110005-EAccounting and ControlAs the recession lingered on into 2009, the U.S. government sought to limit executive pay and excessive risk. The debate raged over what constituted excessive risk and how best to mitigate it. This case describes the government restrictions on executive pay for TARP recipients and delves into the debate on executive compensation and incentives that encourage excessive risk.Starting at €5.74
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Supply Chain Partners: Virginia Mason and Owens & Minor (A) (Abridged)
Narayanan, V.G.; Brem, LisaCase HBS-110063-EAccounting and ControlOwens & Minor (O&M) performed lean inventory services for Virginia Mason (VM) as its alpha vendor, but the outdated industry pricing model created perverse incentives and could not capture O&M's costs. Together, O&M and VM created an activity-based pricing model called the total supply chain costs (TSCC), which incented both companies to be more efficient and to streamline their distribution activities. After beta testing the TSCC for one year, V...Starting at €8.20
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Shareholder Activists at Friendly Ice Cream (A1), (A2), (A), and (B), Teaching Note
Narayanan, V.G.; Ferri, Fabrizio; Brem, LisaTeaching Note HBS-110074-ETeaching Note for 109013, 109014, 108024 and 108073.Starting at €0.00