IESE (España)
- Case
Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Case
Marshall Bradley en Hoffman & Lucas (A)
Collection: IESE (España)Ref.: BE-220Published: Jun 19, 2023Format: PDFPages: 11Language: Spanish - Case
Chrysler Corporation 1994
Collection: IESE (España)Ref.: DG-1138-EPublished: Oct 1, 1995Format: PDFPages:Language: English - Case
Deloitte: el reto de identificar la percepción de la marca con su realidad
Collection: IESE (España)Ref.: M-1248Published: Nov 7, 2011Format: PDFPages: 21Language: Spanish - Case
Marshall Bradley en Hoffman & Lucas (B)
Collection: IESE (España)Ref.: BE-223Published: Jun 19, 2023Format: PDFPages: 2Language: Spanish