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Aqueduct Medical
Rodríguez, Alejandro; Nueno, PedroCase E-92Entrepreneurship, MarketingAqueduct es una empresa emergente que diseña y fabrica un dispositivo médico para la aplicación terapéutica de frío tras una intervención de cirugía traumática o estética. Dos MBA del MIT y el IESE, y el equipo que reunieron, dan los pasos iniciales para la creación de la empresa y llevan a cabo los ensayos médicos necesarios. Paralelamente deben conseguir financiación para la nueva compañía. En el caso se valoran las diversas alternativas de fin...Starting at €8.20
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CEIBS Campus (C)
Söderblom S.; Nueno, PedroCase P-973-EService and Operations ManagementThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with the Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors....Starting at €5.74
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Red Star Furniture Group Co. LTD. (Spanish Version)
Palepu, Krishna G.; Nueno, PedroCase HBS-114S14EntrepreneurshipFundada en 1986, el Estrella Roja se había convertido en la principal tienda de departamento en China para los productos de mobiliario y equipamiento del hogar (baño, lámparas, textiles complementos, etc.). El modelo de negocio de Red Star era proporcionar un espacio adecuado para los vendedores (que alquilan el espacio) en buen centro comercial, un bien diseñado y equipado (estacionamiento, transporte, servicios) ubicados en zonas clave de creci...Starting at €8.20
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Thinking Outside the Shoe Box (Spanish version)
Kanter, Rosabeth Moss; Raffaelli, Ryan L.Case HBS-310S17StrategyInnovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland had relied on innovation, developing the world's first waterproof boot and, in the 1980s, category-defining boat shoes and day hiking boots. Creating variations of these core product...Starting at €8.20
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CEMEX's Foundations for Sustainability
Kanter, Rosabeth Moss; Yatsko, Pamela; Raffaelli, Ryan L.Case HBS-308024-EStarting at €8.20
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Ron Johnson: A Career in Retail, Teaching Note
Raffaelli, Ryan L.Teaching Note HBS-419010-ELeadership and People ManagementTeaching note for case 516016.Starting at €0.00
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Moleskine (A)
Raffaelli, Ryan L.; Sadun, Raffaella; Qu, KathyCase HBS-716407-ELeadership and People ManagementDescribes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the company from a founder-led company to a professionally managed firm by expanding into new geographies, product categories, and distribution channels. They have also recently develop...Starting at €8.20
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Windward Investment Management Inc.
Loosens, Rudi; Nueno, PedroCase E-90Entrepreneurship, FinanceEste caso describe la integración de dos pequeñas empresas privadas de servicios de banca y en él se presentan aspectos como el crecer solo y la compensación y evolución de la carrera profesional. Los hechos descritos en el caso tienen lugar en 2005 en la zona de Boston, Estados Unidos.Starting at €8.20
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Red Star Furniture Group Co. LTD.
Palepu, Krishna G.; Nueno, PedroCase HBS-114053-EEntrepreneurshipFounded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good shopping mall facilities, well designed and equipped (parking, transportation, services) located in key developing zones of Chinese growing cities. In the first 27 years, Red Star h...Starting at €8.20
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Aqueduct Medical
Rodríguez, Alejandro; Nueno, PedroCase E-92-EEntrepreneurship, MarketingAqueduct is a start up designing and manufacture a medical device to apply cold temperature after esthetic or traumatic surgery. Two MBAs from MIT and IESE and the team they put together are going through initial steps of the venture through medical trials. In parallel they need to raise the funding the company. Different funding for alternatives are evaluated. The location of Aqueduct Medical is San Francisco and the venture is addressed primari...Starting at €8.20