Ivey Business School (Canada)
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Branded Lifestyle Holdings Limited: Strategic Transformation in China
Daniel Han Ming Chng; Jianhua Zhu; Liman ZhaoCase IVEY-9B18M114-EStrategyBranded Lifestyle Holdings Limited (Branded Lifestyle) was an Asian apparel retail company that emerged in 2011 after Fung Retailing Limited acquired Hang Ten Group Holdings Limited, a company listed on the Hong Kong Stock Exchange. With five apparel brands, Branded Lifestyle was profitable in most of its Asian markets. However, it was struggling in China and had reported annual loses until the acquisition. In 2014, a new managing director of glo...Starting at €8.20
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The Mario Andretti Family: Building The Next Generation
Daniel Han Ming Chng; Jianhua Zhu; Liman ZhaoCase IVEY-9B18M115-EStrategyIn 2017, the contract between the Andretti family auto racing business, Andretti Autosport, and Honda Motor Company (Honda) would come to an end following the racing season. Generational family resources and dynamic social media capabilities had created a sustained competitive advantage (SCA) for Andretti Autosport. Also, key strategic decisions surrounding primary engine sponsorship and enterprise diversification afforded the chief executive off...Starting at €8.20