IESE (España)
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Startup as a Service: The Prehype Model - Teaching Note
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-88-EEntrepreneurship, Innovation and Change, StrategyThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Starting at €0.00
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Jordan Cohen en Pfizer Works: construyendo la oficina del futuro
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-187Service and Operations ManagementJordan Cohen es director de Eficacia Organizativa en la importante compañía farmacéutica Pfizer. Ha establecido un sistema denominado pfizerWorks mediante el cual se externalizan tareas como la preparación de documentos Excel y PowerPoint o la investigación. En el caso se analiza su evolución a lo largo de un periodo de cinco años en el que se crea pfizerWorks partiendo de cero y se incorpora el sistema a la corporación.Starting at €8.20
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Startup Cisco: Deploying Start-up Methods in a Giant Tech Company
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-426-EInnovation and Change, Leadership and People ManagementThis case outlines how a small team of people apply lean startup methods within Cisco, creating successful internal innovation over a period of a year. The case details how the team launched their idea and got traction for it, with very little formal support. The main features are building a team around an identified problem, attracting customers, building a "product" and anchoring the initiative in the organization.Starting at €8.20
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Uber: El futuro de la movilidad
Samila, Sampsa; Wehrheim, David; Biquez Talayero, JesúsCase SM-1721Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, StrategyEste caso describe la evolución de Uber y su situación en el momento de la OPI, en la primavera de 2019. El caso permite una rica discusión sobre la economía de plataforma y, en concreto, sobre el multihoming y los costes de cambiar por ambas partes, señalando los graves límites del potencial de rentabilidad del modelo. Además, hay material para debatir sobre cómo cambiarían la economía la regulación de la relación laboral con los conductores y l...Starting at €8.20
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Jordan Cohen at PfizerWorks: Building the Office of the Future
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-187-EService and Operations ManagementJordan Cohen is the Manager of organisational effectiveness within Pfizer, the large pharmaceutical company. He sets up a system called pfizerWorks that outsources tasks such as preparation of Excel, PowerPoint and research. This case follows his progress over a five year period as he sets it up from scratch to embedding pfizerWorks throughout the corporation.Starting at €8.20
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Startup as a Service: The Prehype Model
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-379-EEntrepreneurship, Innovation and Change, StrategyThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Starting at €8.20
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Startup Cisco - Teaching Note: Deploying Start-up Methods in a Giant Tech Company
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-100-EInnovation and Change, Leadership and People ManagementStarting at €0.00
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Uber: The Future of Mobility
Samila, Sampsa; Wehrheim, David; Biquez Talayero, JesúsCase SM-1721-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, StrategyThis case describes the evolution of Uber and its situation at the time of its IPO in the spring of 2019. This case allows a rich discussion of platform economics and, in particular, about multihoming and switching costs on both sides, pointing towards severe limits on the potential profitability of the model. Furthermore, there is material for discussion on how the regulation of the relationship with drivers, as well as the emergence of autonomo...Starting at €8.20