IESE (España)
- Case
Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: pdfPages: 20Language: English - Case
¿Un regalo del cielo El giro estratégico de J. C. Penney
Collection: IESE (España)Ref.: SM-1665Published: May 10, 2018Format: pdfPages: 24Language: Spanish - Case
Pennies From Heaven Strategic Turnaround at J.C. Penney
Collection: IESE (España)Ref.: SM-1665-EPublished: May 10, 2018Format: pdfPages: 22Language: English - Case
Deloitte: el reto de identificar la percepción de la marca con su realidad
Collection: IESE (España)Ref.: M-1248Published: Nov 7, 2011Format: pdfPages: 21Language: Spanish