IESE (España)
- Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Case
Linkality's Call Center
Collection: IESE (España)Ref.: M-1221-EPublished: Nov 11, 2009Format: PDFPages: 20Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 29Language: Spanish - Case
Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Collection: IESE (España)Ref.: M-1234-PPPublished: Feb 18, 2010Format: PDFPages: 18Language: Portuguese Portugal - Case
Disney World and the Alligators (A) (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: DPO-737-PBPublished: Mar 16, 2021Format: PDFPages: 17Language: Portuguese Brasil - Case
Ferrovial: Una nueva identidad de marca para un nuevo modelo de negocio
Collection: IESE (España)Ref.: M-1258Published: Oct 13, 2011Format: PDFPages: 28Language: Spanish - Case
Plan Estratégico de Turismo de Barcelona 2015: Reeditar el efecto de las olimpiadas de Barcelona 92
Collection: IESE (España)Ref.: M-1293Published: May 29, 2012Format: PDFPages: 20Language: Spanish - Case
Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Case
El Caserío: Arquitectura de la marca
Collection: IESE (España)Ref.: M-1189Published: Dec 7, 2005Format: PDFPages: 31Language: Spanish