IESE (España)
- Case
Lara Castro (B)
Collection: IESE (España)Ref.: DPO-23Published: Dec 15, 2003Format: PDFPages: 6Language: Spanish - Case
Putzmeister Ibérica
Collection: IESE (España)Ref.: DPO-95Published: Jan 24, 2007Format: PDFPages: 11Language: Spanish - Case
Cory (C): La salida
Collection: IESE (España)Ref.: NEG-6Published: May 2, 2017Format: PDFPages: 2Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Cory (B): La decisión final
Collection: IESE (España)Ref.: NEG-5Published: May 2, 2017Format: PDFPages: 3Language: Spanish - Case
Lara Castro (B)
Collection: IESE (España)Ref.: DPO-23-EPublished: May 18, 2010Format: PDFPages: 6Language: English - Case
Cory (A): Negociar dentro y fuera
Collection: IESE (España)Ref.: NEG-4Published: May 2, 2017Format: PDFPages: 10Language: Spanish - Case
Lara Castro (A): A Coaching Process
Collection: IESE (España)Ref.: DPO-22-EPublished: Mar 17, 2006Reviewed: Jul 28, 2015Format: PDFPages: 9Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish