IESE (España)
- Case
crowdSPRING: "Design the Future" Competition
Collection: IESE (España)Ref.: SI-180-EPublished: Oct 20, 2011Format: PDFPages: 25Language: English - Case
Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
Collection: IESE (España)Ref.: M-1320-EPublished: Oct 15, 2014Reviewed: Mar 26, 2015Format: PDFPages: 20Language: English - Case
crowdSPRING: el concurso "Design the Future"
Collection: IESE (España)Ref.: SI-180Published: Nov 2, 2011Format: PDFPages: 25Language: Spanish - Case
¿Un regalo del cielo El giro estratégico de J. C. Penney
Collection: IESE (España)Ref.: SM-1665Published: May 10, 2018Format: PDFPages: 24Language: Spanish - Case
Pennies From Heaven Strategic Turnaround at J.C. Penney
Collection: IESE (España)Ref.: SM-1665-EPublished: May 10, 2018Format: PDFPages: 22Language: English - Case
El reposicionamiento de Royco Minute Soup: evaluacion de una campaña boca a boca
Collection: IESE (España)Ref.: M-1320Published: Oct 15, 2014Reviewed: Mar 26, 2015Format: PDFPages: 19Language: Spanish