IESE (España)
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Firemadillo SCRPt: A Software to Revolutionize the Movie Industry
Planlilio, Lorenzo; Gallo, IñigoCase M-1389-EMarketingSCRPt is a software developed by the company Firemadillo, based in Los Angeles, that can predict the box office revenue of a movie by analyzing its script and comparing it to previous scripts. Firemadillo belives this is a game changer, with a huge potential. But it's not an easy sell. Who should they target? Writers? Producers? Studios? How should they position the software? At what price? The case provides all the necessary information to discu...Starting at €8.20
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Investing in Special Situations: SEACOR Marine Holdings
Badia, Marc; Serra, Claudia; Nance, ChristopherCase C-798-EAccounting and Control, FinanceMarc is a professional investor focused on special situations. He must decide whether to invest in Seacor Marine Holdings (SMHI), an offshore services company that was recently spun off from Seacor Holdings. Marc has compiled enough public information to perform a full fundamental analysis of the company. The case puts special emphasis in the understanding of the spin-off economics, the cyclical nature of the industry and the valuation of assets ...Starting at €8.20