HBSP (USA)
-
Understanding Customer Profitability at Charles Schwab, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107065-ELeadership and People ManagementTeaching note to 106002.Starting at €0.00
-
HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
-
Bell Atlantic y los colegios de la ciudad sindical (A): la red inteligente
Kanter, Rosabeth Moss; Pruyne, EllenCase HBS-303S02El primero de una serie de cinco partes acerca de la asociación de Bell Atlantic Corp. tecnología-en-educación con el Union City, Nueva Jersey sistema escolar. Proporciona una visión general de la industria de las telecomunicaciones en general y Bell Atlantic, en particular, con especial atención a las tendencias de la tecnología y la evolución, la transformación del mercado, temas regulatorios, mayor actividad de fusiones, y la estrategia y lide...Starting at €8.20
-
Liza Davis and the Bargain Hunting Customer
Martinez-Jerez, F. Asis; Brem, LisaCase HBS-111040-EAccounting and ControlLiza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast growing bargain hunter segment or hold the line on price discounts to preserve its brand image? Customer profitability calculations show that the bargain hunting customer loses money--does that mean the company should ignore this customer in favor of full-price shoppers?Starting at €8.20
-
Liza Davis and the Bargain Hunting Customer, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114014-EAccounting and ControlTeaching Note for 114014.Starting at €0.00
-
HubSpot: Lower Churn through Greater CHI, Teaching Note
Avery, Jill; Martinez-Jerez, F. Asis; Steenburgh, ThomasTeaching Note HBS-116051-EAccounting and ControlTeaching note for case 110052. HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the midst of pursuing a Series C round of funding. To do so requires them to bring their business metrics into line with VC expectations and peer compan...Starting at €0.00
-
Polaroid Corporation: la tecnología de la imagen digital en 1997
Rosenbloom, Richard S.; Pruyne, EllenCase HBS-711S22StrategyCentra en las decisiones estratégicas con respecto a la inversión en tecnología de imagen digital Polaroid frente Corp., líder mundial en el mercado de la imagen tradicional, en julio de 1997. Nueva Polaroid CEO Gary DiCamillo deben decidir cuánto énfasis poner en tecnología de imagen tradicional vs digital, cómo reestructurar la organización para sacar provecho de esta nueva tecnología, y la posibilidad de apoyar una nueva propuesta para desarro...Starting at €8.20