IESE (España)
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Metallgesellschaft refining & marketing, Inc.
Rahnema Alavi, Ahmad; Noussan, Gabriel LuisCase F-664FinanceEl caso esboza el uso de derivativos, especialmente los contratos de futuros de Metallgesellschaft Refining and Marketing (MGRM), filial estadounidense de Metallgesellschaft AG, un gran conglomerado industrial alemán que abarca una amplia gama de actividades, desde la minería y la ingeniería a servicios comerciales y financieros. MGRM, uno de los usuarios más fuertes de contratos de futuros de energía, registró las mayores pérdidas relacionadas c...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Metallgesellschaft refining & marketing, Inc.
Rahnema Alavi, Ahmad; Noussan, Gabriel LuisCase F-664-EFinanceThe case profiles the use of derivatives, mainly futures contracts by Metallgesellschaft Refining and Marketing (hereafter, MGRM), a US subsidiary of Metallgesellschaft AG a large German industrial conglomerate engaged in a wide range of activities, from mining and engineering to trade and financial services. MGRM, one of the most aggressive users of energy futures contracts, reports the largest derivative-related losses ever reported by any firm...Starting at €8.20