IESE (España)
- Case
Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
Collection: IESE (España)Ref.: M-1320-EPublished: Oct 15, 2014Reviewed: Mar 26, 2015Language: English - Case
El reposicionamiento de Royco Minute Soup: evaluacion de una campaña boca a boca
Collection: IESE (España)Ref.: M-1320Published: Oct 15, 2014Reviewed: Mar 26, 2015Language: Spanish - Case
A Trader Gone Mad : The Mess at Société Générale
Collection: IESE (España)Ref.: DPO-115-EPublished: Sep 26, 2008Language: English