IESE (España)
-
Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
-
Germany in the 1990's: From reunification to European Monetary Union
Sieber, Sandra; Gual, JordiCase ASE-384-EEconomicsStarting at €8.20
-
El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
-
Alemania en los años 90: De la reunificación a la Unión Monetaria Europea
Sieber, Sandra; Gual, JordiCase ASE-384EconomicsThsi case analyzes macroeconomic and social developments in Germany. The case starts with a discussion of German reunification and presents the evolution of the german economy over the nineties, as the costs of unification are felt in the public finances and the employment rates. The policy options open to chancellor Kohl in the run-up of the 1998 general election are also highlighted.Starting at €8.20
-
The North American Free Trade Agreement: A New Trade Block
Gual, Jordi; Vermeulen V.Case ASE-337-EEconomicsThis case describes the issues that were debated before the completion of the trade negotiations leading to the North American Free Trade Agreement (NAFTA). The position of the Mexican government and the implications for the Mexican economy are discussed, as well as the consequences for Canada. Similarly, the perspective from the US is also outlined.Starting at €8.20