IESE (España)
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DSD Dillinger Stahlbau GmbH (A)
Gallo, Miguel Ángel; Slof E. J.Case DG-944-EStrategyStarting at €8.20
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DSD Dillinger Stahlbau GmbH (B)
Gallo, Miguel Ángel; Slof E. J.Case DG-945-EStrategyStarting at €5.74
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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DSD Dillinger Stahlbau GmbH (B)
Gallo, Miguel Ángel; Slof E. J.Case DG-945StrategyThe case deals with the troubles a sizable West German steel construction company encounters changing from the generation of managers who governed the company since its foundation and who grew into their jobs to a generation of professional managers. This transition is further complicated by the fact that the families who own the majority of the company's shares, would like to continue family participation in the management. These problems are th...Starting at €5.74
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DSD Dillinger Stahlbau GmbH (A)
Gallo, Miguel Ángel; Slof E. J.Case DG-944StrategyThe case describes the foundation of a West German steel construction company shortly after World War II and its amazingly succesful growth during the 1950's, 1960's and 1970's. It deals specifically with the major acquisitions, takeovers and new establishments the company undertook during the period under concern, as well as with its approach to internationalization and financial growth. The company's high level of expansion is contrasted with a...Starting at €8.20