IESE (España)
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20
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Antwerpse Vastgoedmaatschappij nv
Collin J.; Santomá, JavierCase F-585-EFinanceThis case is an introduction to real estate investment leverage effects, and to the practical issues related to valuing a highly leveraged private company, with substantial fixed assets and a negative owner's equity. This case lends itself to asking students for the long term growth of this company, if the company keeps reinvesting all its earnings and maintaining a high debt-equity ratio.Starting at €8.20