IESE (España)
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Starship SpaceX: The Disruption in the Space Value Chain
Jané, Joan; Guitard, BlancaCase OIT-11-EEntrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year. S...Starting at €8.20
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Starship SpaceX: La disrupción en la cadena de valor del espacio
Jané, Joan; Guitard, BlancaCase OIT-11Entrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX fue constituida en 2002 con el fin de hacer realidad el ambicioso plan para colonizar Marte de Elon Musk, su fundador, CEO e ingeniero jefe Elon Musk. El Starship, que aspiraba a ser un "transportador colonial de Marte" o, en una definición más formal, un "sistema de transporte interplanetario" tanto en facilidad de acceso como asequibilidad, estaba diseñado para ser "como un avión" desde los puntos de vista especificacional y operacional....Starting at €8.20