IESE (España)
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Google 2017
Valor Sabatier, JosepCase SI-197Information Technologies, Innovation and Change, Service and Operations ManagementAquella mañana de enero de 2017, John Cadinal, socio sénior de Maccarron, estaba preocupado. Uno de los clientes más importantes que gestionaba personalmente le pidió que comprara un millón de dólares en acciones de Google, lo que representaba una gran parte de sus ahorros familiares. John pensó que le debía a su amigo de toda la vida, y también a sí mismo, un análisis más profundo de Google antes de permitir que invirtiera la mayor parte de sus ...Starting at €8.20
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Implementing Tablets at the ACME Food Supplies, Ltd. Sales Department
Sieber, Sandra; Valor Sabatier, JosepCase SI-184-EKnowledge and CommunicationACME Food Supplies, Ltd. is a company working in the catering supplies sector. It competes in a mature and fragmented sector, and part of its strategy has always been based on technological innovation. In January 2012, it had just completed the implementation of tablets with Internet connection in its sales department, replacing former PDAs that were already being used irregularly. Some salespeople openly reject the new technology, and very few a...Starting at €8.20
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25Information TechnologiesDesde la apertura de su primer establecimiento de droguería y perfumería con descuento en Alemania en 1974, Schlecker ha crecido hasta ser una de las empresas de venta al por menor con más empleados de Europa, y la número uno en el sector de los productos de droguería y perfumería. Ahora ha llegado el momento para Schlecker de considerar si su modelo de negocio podría traducirse al mundo virtual. En 1999, en Alemania se le daba mucho bombo a Int...Starting at €8.20
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Google 2017
Valor Sabatier, JosepCase SI-197-EInformation Technologies, Innovation and Change, Service and Operations ManagementJohn Cardinal, a senior partner at the investment firm Maccarron, was worried. One of the largest clients he personally managed - who was also a personal friend - had asked Cardinal to buy $1 million of Google shares, a large proportion of the man's family savings. Cardinal thought he owed it to his friend, and himself, to analyze Google in greater depth before letting his longtime pal invest most of his savings in the search-engine giant.Starting at €8.20
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25-EInformation TechnologiesSince opening their first discount drugstore in Germany in 1974, Schlecker had grown to be one of the biggest retail employers in Europe, and the number one drugstore in Germany. Now the time had come for Schlecker to consider whether their succesful model would translate to the online world. In 1999 in Germany, there was a lot of hype around about the promise that the Internet would bring, however the Internet had yet to become established there...Starting at €8.20
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TiVo 2011
Tonijuan, Gemma; Comín, Marta; Valor Sabatier, Josep; Nueno, José LuisCase SI-178-EInformation Technologies, Knowledge and Communication, MarketingTiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number o...Starting at €8.20
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Google 2017 (French Version)
Valor Sabatier, JosepCase SI-197-FRInformation Technologies, Innovation and Change, Service and Operations ManagementJohn Cardinal, a senior partner at the investment firm Maccarron, was worried. One of the largest clients he personally managed - who was also a personal friend - had asked Cardinal to buy $1 million of Google shares, a large proportion of the man's family savings. Cardinal thought he owed it to his friend, and himself, to analyze Google in greater depth before letting his longtime pal invest most of his savings in the search-engine giant.Starting at €8.20
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From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry
Valor Sabatier, Josep; Tatarinov, KatherineCase SI-201-EInformation Technologies, Innovation and Change, StrategyThis case describes the evolution of the home entertainment industry in the United States, focusing on its two main players in the period 2000-2017: Blockbuster and Netflix. It follows the growth and success of Blockbuster as the leader in the video rental segment, the challenge of Netflix with its mail-in option and Blockbuster's inability to respond. Finally, it closes with Netflix's transition from a physical DVD rental company to its current ...Starting at €8.20
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La implantación de tabletas en la organización de ventas de ACME Food Supplies, Ltd.
Sieber, Sandra; Valor Sabatier, JosepCase SI-184Knowledge and CommunicationACME Food Supplies es una empresa que trabaja en el sector de suministros para hostelería, uno muy maduro y fragmentado. Parte de su estrategia se ha basado siempre en la innovación tecnológica. En enero de 2012, en su departamento de ventas acababan de completar el cambio de las antiguas PDA, que se estaban utilizando de manera irregular, por tabletas con conexión a Internet. Pero algunos comerciales rechazan abiertamente esta nueva implementaci...Starting at €8.20