IESE (España)
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361Decision AnalysisLaree es una compañía alemana que fabrica y suministra las fijaciones que se utilizan en las construcciones para sujetar los vidrios a las paredes de los edificios. Sus ejecutivos deben decidir si aceptar un contrato que podría ser una gran oportunidad para abrir un nuevo mercado para la empresa o resultar en una pérdida importante de dinero. Este caso está basado en el caso "Berfest AG" de los mismos autores (AD-314) y en el caso Thurman Indust...Starting at €8.20
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Rattunde & Co GmbH
Guinand C.; Heukamp, FranzCase ASN-38Decision Analysis, Entrepreneurship, Innovation and ChangeUna joven empresa de maquinaria germano-oriental necesita tomar una decisión sobre si especializarse en el negocio de maquinaria para tubos o seguir ofreciendo todo tipo de máquinas distintas. La empresa se creó en la década de los noventa en Alemania del Este, con todo lo que ello conlleva.Starting at €8.20
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Ceranz Bau AG
Guinand C.; Heukamp, FranzCase AD-301-EDecision Analysis, FinanceThis case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.Starting at €8.20
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T-Shirts for Eintracht Frankfurt
Guinand C.; Heukamp, FranzCase AD-298-EMarketingSpecial occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc.Starting at €8.20
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361-EDecision AnalysisLaree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).Starting at €8.20
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Camisetas para el Eintracht Frankfurt
Guinand C.; Heukamp, FranzCase AD-298MarketingUn vendedor de camisetas para eventos especiales intenta valorar si debería ofrecer sus camistas para un evento deportivo. Se utiliza como introducción para análisis de decisiones: estructurar las decisiones, valores esperados etc.Starting at €8.20
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CVWarehouse (B): Breaking the Deadlock
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-18-EEntrepreneurship, Information Technologies, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "CVWarehouse (A): Offline- and Online-Adventures in the Recruitment Industry". This second part illustrated the decisions the entrepreneur took during crisis and how she resolved the deadlock of her companies by the current investors. The case illustrates how she is trying (and eventually succeeding) to sell one of her business in order to buy out th...Starting at €8.20
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CVWarehouse (A): Offline-and Online-Adventures in the Recruitment Industry: A female CEO who challenges mental and business models
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-16-EEntrepreneurship, Information Technologies, Innovation and ChangeThis FocusCase describes how a female CEO from Belgium is trying to change the business models in the HR industry with the two companies she set up. The first company is an "offline" HR consulting company, while the second one is an innovative spin-off from her first venture and Internet-based. The case decribes how difficult it was for her to attract venture capital, but how she finally succeeds. But more importantly, she runs into a significant...Starting at €8.20
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Rattunde & Co GmbH
Guinand C.; Heukamp, FranzCase ASN-38-EDecision Analysis, Entrepreneurship, Innovation and ChangeA young machining company in East Germany needs to decide whether to specialize in the tube machining business or continue to offer all kinds of different types of machines. Set in the 1990s in East Germany with all the corresponding issues.Starting at €8.20
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CVWarehouse (B): cómo resolver una situación en punto muerto
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-18Entrepreneurship, Information Technologies, Innovation and ChangeEste caso B no puede impartirse de manera aislada, pues es una continuación directa del caso "CVWarehouse (A): aventuras offline y online en el sector de la contratación". En esta segunda parte se describen las decisiones de la emprendedora durante la crisis y cómo consiguió salir del punto muerto que los inversores habían provocado en sus compañías. El caso expone cómo intenta (y acaba consiguiendo) vender una de sus empresas para comprar la pa...Starting at €8.20