IESE (España)
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Firemadillo SCRPt: A Software to Revolutionize the Movie Industry
Planlilio, Lorenzo; Gallo, IñigoCase M-1389-EMarketingSCRPt is a software developed by the company Firemadillo, based in Los Angeles, that can predict the box office revenue of a movie by analyzing its script and comparing it to previous scripts. Firemadillo belives this is a game changer, with a huge potential. But it's not an easy sell. Who should they target? Writers? Producers? Studios? How should they position the software? At what price? The case provides all the necessary information to discu...Starting at €8.20
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Car Gadgets
Macció R.; Baucells Alibés, ManelCase AD-294-EDecision Analysis, EconomicsMarco has to decide the type of car and the gadgets that he wants, subject to the company's budget constraint. He will use a knapsack method to find the right combination.Starting at €8.20