IESE (España)
-
Porsche: The Crisis of 1992
Sachon, Marc; Orozco, ArturoCase P-1198-EService and Operations ManagementIn September 1992, Dr. Wendelin Wiedeking accepted the challenge of saving the company Dr.Ing.h.c. F. Porsche AG, the last remaining independent sports car manufacturer in the world. Porsche had experienced a significant reduction of sales (both in revenue and units), key people had left the company and customers perceived its products as either too old or too expensive. Several other top executives in the automotive industry had turned down the ...Starting at €8.20
-
Porsche: la crisis de 1992
Sachon, Marc; Orozco, ArturoCase P-1198Service and Operations ManagementEn septiembre de 1992, el Dr. Wendelin Wiedeking aceptó el reto de salvar la empresa Dr.Ing.h.c. F. Porsche AG, el último fabricante independiente de coches deportivos que quedaba en el mundo. Porsche había sufrido una reducción importante de sus ventas (tanto en ingresos como en unidades), algunas personas clave se habían marchado de la empresa y los clientes percibían sus productos como demasiado anticuados o demasiado caros. Otros altos direct...Starting at €8.20
-
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
-
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74