IESE (España)
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Rattunde & Co GmbH
Guinand C.; Heukamp, FranzCase ASN-38Decision Analysis, Entrepreneurship, Innovation and ChangeUna joven empresa de maquinaria germano-oriental necesita tomar una decisión sobre si especializarse en el negocio de maquinaria para tubos o seguir ofreciendo todo tipo de máquinas distintas. La empresa se creó en la década de los noventa en Alemania del Este, con todo lo que ello conlleva.Starting at €8.20
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Ceranz Bau AG
Guinand C.; Heukamp, FranzCase AD-301-EDecision Analysis, FinanceThis case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.Starting at €8.20
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T-Shirts for Eintracht Frankfurt
Guinand C.; Heukamp, FranzCase AD-298-EMarketingSpecial occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc.Starting at €8.20
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Camisetas para el Eintracht Frankfurt
Guinand C.; Heukamp, FranzCase AD-298MarketingUn vendedor de camisetas para eventos especiales intenta valorar si debería ofrecer sus camistas para un evento deportivo. Se utiliza como introducción para análisis de decisiones: estructurar las decisiones, valores esperados etc.Starting at €8.20
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Rattunde & Co GmbH
Guinand C.; Heukamp, FranzCase ASN-38-EDecision Analysis, Entrepreneurship, Innovation and ChangeA young machining company in East Germany needs to decide whether to specialize in the tube machining business or continue to offer all kinds of different types of machines. Set in the 1990s in East Germany with all the corresponding issues.Starting at €8.20
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Plug Power, Inc. (A)
Vera, Juan; López Cardenete, Juan LuisCase SM-1715-EInnovation and ChangePlug Power illustrates the potential for innovation in business models. The company takes advantage, at a very early stage, of the emergence of hydrogen as an essential emerging vector in the energy transition to a decarbonized society. Green hydrogen is emerging as the fuel and raw material that will make decarbonization viable when, for technological or competitive reasons, electrification isn't possible in end uses (transportation, industry an...Starting at €8.20
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Plug Power, Inc. - Nota del instructor
Vera, Juan; López Cardenete, Juan LuisTeaching Note SMT-140Innovation and ChangePlug Power pone de manifiesto el potencial de la innovación en los modelos de negocio. Aprovecha, en una etapa muy temprana, la eclosión del hidrógeno como vector emergente imprescindible de la Transición Energética hacia una sociedad descarbonizada. El hidrógeno verde se perfila como el combustible y la materia prima que haga viable la descarbonización allá donde, por razones tecnológicas o de competitividad, no sea posible la electrificación de...Starting at €0.00