Ivey Business School (Canada)
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Liquid Death: Water Made Metal
Anne Wilson; Kelly Goldsmith; Kaylee TaoCase IVEY-W28658-EMarketing, StrategyFounded in 2017, the canned-water company Liquid Death had raised about US$125 million in venture capital funding and created a strong following within the punk and heavy metal communities. However, the brand was seeking to expand and needed to choose the best growth strategy, which involved deciding which customers to target, whether to develop new products or line extensions, how to continue to use promotions and communications to defend the br...Starting at €8.20
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Dominion Resources, Inc. (B)
Fariss-Terry Mousa; Katherine HolleyCase IVEY-9B13M009-EStrategyThis standalone B case, which can accompany Dominion Resources, Inc. (A) 9B13M008, examines how the disaster at the Fukushima Daiichi Nuclear Power Plant in Japan affects Dominion’s strategic planning given the change in public perception of nuclear power following the incident.Starting at €5.74
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Dominion Resources, Inc. (A)
Fariss-Terry Mousa; Katherine HolleyCase IVEY-9B13M008-EStrategyDominion Resources is an industry giant, generating and distributing electricity throughout much of the northeastern United States. The company has continuously explored and expanded into new markets. Its portfolio includes fossil-fueled electricity, nuclear power, renewable energies, gas exploration and more. This standalone A case considers a recent question of the proper mix between regulated and unregulated markets and the impact of such a de...Starting at €8.20