Ivey Business School (Canada)
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Pfizer and the Challenges of the Pharmaceutical Industry (A)
Renate Kratochvil; Phillip C. NellCase IVEY-9B19M076-EStrategyIn 2018, President of the United States, Donald Trump, criticized the company Pfizer Inc. (Pfizer) for increasing drug prices—which had been a strategic move by Pfizer in response to industry-wide challenges. This announcement highlighted the complex dynaStarting at €8.20
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Fluitec Wind: Improving Sustainability Through Predictive Analytics
Christoph Riedl; Tyler HoganCase IVEY-9B15E003-ECorporate GovernanceThe chief executive officer of Fluitec Wind needs to devise a strategy for using predictive analytics to provide gearbox services to wind turbines operated by energy companies. As gearboxes have a 10 per cent chance of failure each year and replacements are costly, predicting and preventing such failure is a constant source of stress for wind farm owners. Fluitec Wind has access to a wealth of untapped data resources that could be used to diagnos...Starting at €8.20
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Google Skybox: Monitoring Planet Earth in High Definition
David T.A. Wesley; Christoph RiedlCase IVEY-9B14M160-EEntrepreneurship, StrategyGoogle Skybox designed and managed small satellites that captured high-definition images of the Earth's surface. The company then sold the images or the analysis of the images to commercial and government customers.The founders initially intended to use the satellites for societal purposes, such as monitoring carbon emissions, but quickly refocused on profit-making applications when they realized that the viability of the project depended on the ...Starting at €8.20
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Managing a Severe Crisis: PharmaCorp in Ukraine
Phillip C. Nell; Renate Kratochvil; Patricia KlopfCase IVEY-9B17M085-EStrategyIn early 2015, the newly appointed country head of PharmaCorp’s operating unit in Ukraine faced internal and external challenges in managing the global pharmaceutical company’s operations in the crisis-ridden country. Since November 2013, Ukraine had undergone massive disruptions, including riots in Kiev, the annexation of Crimea by Russia, and a war in its easternmost region. Amid these economic and political turbulences, PharmaCorp Ukraine expe...Starting at €8.20
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Pfizer and the Challenges of the Pharmaceutical Industry (B)
Renate Kratochvil; Phillip C. NellCase IVEY-9B19M077-EStrategyCase B complements Case A, describing pharmaceutical companies’ strategic responses—such as mega-mergers and acquisitions and specialization—to industry-wide global challenges and highlights strategic decisions by Pfizer’s chief executive officers betweenStarting at €5.74