IESE (España)
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The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20
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San Francisco: valoración inmobiliaria
Ibarra, Alberto; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-6Decision AnalysisUn MBA tiene que ayudar a un amigo a identificar propiedades inmobiliarias que podrían ser una buena inversión para obtener rentabilidad a medio o largo plazo. El MBA accede a listados de propiedades, que pueden añadirse a un modelo de regresión para predecir los precios y, al compararlos con los precios de mercado, permiten identificar posibles oportunidades de inversión.Starting at €8.20
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San Francisco: Real Estate Valuation
Ibarra, Alberto; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-6-EDecision AnalysisAn MBA has to help a friend indentify real estate properties that could be a good investment for medium or long term returns. The MBA has access to properties listings and that can be included in a regression model to predict pricing and when compared versus listed prices, allow the identification of investment opportunities.Starting at €8.20