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DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCase HBS-916535-EKnowledge and CommunicationEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
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Johnson & Johnson: La Tragedia de Tylenol
Greyser, Stephen A.Case HBS-503S68MarketingEn octubre de 1982, Johnson & Johnson se enfrentó a una crisis importante cuando siete muertes fueron atribuidas a Tylenol envenenado. El caso analiza los hechos como se conoce a la semana siguiente de los hechos, y plantea una amplia gama de cuestiones relacionadas con el comportamiento del consumidor, la responsabilidad corporativa, y la reacción de la competencia.Starting at €8.20
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Boston Properties (A)
Taliaferro, Ryan D.; Sesia, AldoCase HBS-211018-EFinanceInvestment manager Eliza Baena confronts an apparent convertible bond arbitrage opportunity when she notices a narrowing spread between two Boston Properties (BXP) bonds, one a convertible bond and the other a straight bond, in the wake of the 2008 Lehman bankruptcy. Baena must decide if there is an opportunity, how to structure a trade to exploit it, and how much of her fund's capital to allocate. Case exposition includes descriptions of basic f...Starting at €8.20
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Boston Properties (B)
Taliaferro, Ryan D.; Sesia, AldoCase HBS-211041-EFinanceThe B case briefly recounts the action that investment manager Eliza Baena takes in the matter of the Boston Properties (BXP) bonds described in the A case. She must decide what to do next.Starting at €5.74
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Fixed Income Arbitrage in a Financial Crisis (B): US Treasuries in December 2008
Taliaferro, Ryan D.; Blyth, StephenCase HBS-211050-EFinanceThe B case briefly recounts the action that investment manager James Franey takes in the matter of two U.S. Treasury bonds with identical maturity dates but widely different yields. He must decide what to do next.Starting at €5.74
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DRW Technologies, Teaching Note
Greyser, Stephen A.; Ellet, WilliamTeaching Note HBS-916536-EKnowledge and CommunicationTeaching note for case 916-535. This note addresses use of the case at different levels and in different courses, with considerable role play suggestions. Updated in September 2020, and now includes a supplemental section with specific experience-based guStarting at €0.00
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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCase HBS-919406-EStarting at €8.20
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DRW Technologies (Spanish version)
Greyser, Stephen A.; Ellet, WilliamCase HBS-917S04StrategyEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
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¡Presentando... la XFL!
Fournier, Susan; Greyser, Stephen A.; Schulman, Seth M.Case HBS-503S41MarketingCuando la liga de fútbol profesional XFL debutó el 3 de febrero de 2001, se generó un rating Nielsen de 10,1, más alto que cualquier programa de televisión nacional en una ranura de tiempo de la tarde el sábado. La próxima semana, los índices se desplomaron, y por novena semana del juego XFL ganaron el título como el evento deportivo más baja calificación en la historia de la televisión. Copropietarios WWFE y NBC se separó oficialmente la XFL el ...Starting at €8.20
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BMW: La máquina de conducción definitiva intenta perder su imagen de «Yuppie»
Greyser, Stephen A.; Schille, WendyCase HBS-515S22MarketingSeguimiento de los cambios en el mercado de automóviles de lujo durante la década de 1980 y principios de 1990. Los cambios en el comportamiento del consumidor objetivo - particularmente el estilo de vida yuppie - sirven como base para las modificaciones fabricante de la línea de productos, posicionamiento y publicidad. El punto culminante de la caja es el esfuerzo abierto 1991 por BMW a "des-yuppify" en sí mismo en la mente del mercado objetivo....Starting at €8.20