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'It Just Works' (Spanish version)
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-812S02EntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19, Teaching Note
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Hull, OliviaTeaching Note HBS-821018-EStrategyTeaching note for case 821014.Starting at €0.00
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Cisco Systems and OpenDNS: Strategic Integration
Wu, Andy; Gonzalez, George; Wang, DavidCase HBS-718489-EStrategyWith more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently looked outwards for acquisition targets that could supplement its considerable size and reach. As a follow-up to its well-received $2.7B acquisition of SourceFire in 2013, which seamlessly integrated ...Starting at €8.20
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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HTC and Virtual Reality
Yoffie, David B.; Wu, Andy; Ciechanover, Allison M.Case HBS-718421-EStrategyIn fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond gamers and technology enthusiasts was off to a slower start in general to due high cost, lack of quality content, and some user discomfort while using the technology. Wang endeavors to b...Starting at €8.20
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R/GA: Corporate Venture Studio vs. Accelerator
Wu, Andy; Son, Grant; Thakkar, AasthaCase HBS-719414-EEntrepreneurshipNew approach to accelerating the development of innovation through corporate venturing by creating partnerships between startup venture and established corporations through the launch of the Global Sports Venture Studios created by R/GA Ventures and the Los Angeles Dodgers.Starting at €8.20
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R/GA: Corporate Venture Studio vs. Accelerator, Teaching Note
Wu, Andy; Son, GrantTeaching Note HBS-720403-EEntrepreneurshipTeaching note for case 719414.Starting at €0.00
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People Express Airlines
Eisenmann, Thomas R.; Barley, LaurenCase HBS-812134-EEntrepreneurshipRecounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal hierarchy.Starting at €8.20
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Evolution of the Drone Industry
McDonald, Rory; Wu, Andy; Billaud, Emilie; Bayer, RyanCase HBS-620053-EService and Operations ManagementThis note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study "Parrot: Navigating the Nascent Drone Industry" (HBS No. 619-085).Starting at €8.20