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Diversity As Strategy (Spanish version)
Thomas, David A.Article HBS-R0409GLeadership and People Managementstrong support from company leaders, an employee base that is fully engaged with the initiative, management practices that are integrated and aligned with the effort, and a strong and well-articulated business case for action. All four elements have helped IBM make diversity a key corporate strategy tied to real growth.Starting at €8.20
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Keeping Google "Googley" (Spanish version)
Groysberg, Boris; Thomas, David A.; Wagonfeld, Alison BerkleyCase HBS-409S03EntrepreneurshipThis case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in 2004, she wondered if she would still be there in several years as she liked small, entrepreneurial companies. In 2008, she was pleased that Google still had the same entrepreneurial...Starting at €8.20
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NJOY, Inc.
Allison Johnson; Ramasastry ChandrasekharCase IVEY-9B15A032-EEntrepreneurship, MarketingNJOY, Inc., an electronic-cigarettes enterprise based in Phoenix, Arizona, conducted some Experiential Concept Tests (ETCs) on a sample size of 215 panelists. The sample included a mix of gender, age, education and income. It also included a mix of users and non-users of electronic cigarettes. In light of the consumer insights gained from the ETCs, NJOY Inc. wants to leverage the results to resolve three particular issues and pave the company’s w...Starting at €8.20
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GM: The Opel Decision
Darren Meister; Ramasastry ChandrasekharCase IVEY-9B10M022-EStrategyIn July 2009, General Motors Company (GM),the world's second largest automotive enterprise, has come out of a bankruptcy orchestrated by the U.S. federal government. Leaner and focused after a 40-day exercise, GM is still a long way from a full-fledged financial recovery. The company is under a mandate to concentrate first on its U.S. market. Its European subsidiary, which manufactures the Opel cars, has been struggling for nearly a decade. The b...Starting at €8.20
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Xerox Innovation Group - From Products to Services
Christopher Williams; Ramasastry ChandrasekharCase IVEY-9B14M034-EStrategyThe world's leading documents company is in a transformation mode. From being a provider of cutting-edge technology products for decades, it is moving towards providing product-service combinations. As a person driving this enterprise-wide change, the head of Xerox Innovation Group (XIG) is facing two specific issues. How should XIG become more customer-centric? How should the company build new competencies to provide consistent services across d...Starting at €8.20
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Salesbrain LLC - B2B Communications
Dante Pirouz; Ramasastry ChandrasekharCase IVEY-9B12A005-EEntrepreneurship, Marketing, StrategyIn May 2010, the “chief pain officer” of SalesBrain, a neuroscience-based marketing research and coaching company located in California, has been approached for advice by the marketing head of Digital Technology International (DTI), a Utah-based provider of technology solutions for the global publishing industry. DTI has been struggling with communicating the core value proposition of its offerings to customers, including leading newspaper publis...Starting at €8.20
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Security Breach at TJX
Nicole R.D. Haggerty; Ramasastry ChandrasekharCase IVEY-9B08E003-ECorporate Governance, Information TechnologiesThe chief security officer of TJX Companies Inc. (TJX) faces a dilemma on his first day on the job. The company has discovered in December 2006, a computer intrusion dating back to 2005. There is an ongoing investigation, involving the Federal Bureau of Investigation (FBI) into the attacks. The company is also in the middle of several class action law suits over losses suffered by financial institutions due to breaches of customer privacy. The ch...Starting at €8.20
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DuPont Sustainable Solutions (B): Becoming Independent
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B20M129-EEntrepreneurship, StrategyIn August 2019, the newly appointed chief executive officer of DSS was planning for his company’s future. He had two main questions to address: Having emerged from the shadow of DuPont, how should his new company be reorganized into an independent enterprise? As a stand-alone enterprise, would DSS gain credibility among its clients and employees?Starting at €5.74
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Shifting the Diversity Climate: The Sodexo Solution
Thomas, David A.; Creary, Stephanie J.Case HBS-412020-ELeadership and People ManagementThis case profiles the evolution of Sodexo's diversity initiative. Diversity became a key priority for Sodexo, North America in 2001 after a class-action lawsuit was filed and certified in Washington, D.C. against Sodexo Marriot Services, Inc., the food services division that Sodexo had merged with in 1998. In 2002, Dr. Rohini Anand was hired by Michel Landel, CEO of Sodexo, North America. Soon thereafter, Anand was instated as chief diversity of...Starting at €8.20
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Teach Plus: Mobilizing a New Generation of Teacher Leaders
Thomas, David A.; Creary, Stephanie J.Case HBS-412027-ELeadership and People ManagementThis case profiles the evolution of Teach Plus, a non-profit organization founded on the premise that in order for public schools to continuously improve urban student achievement, teaching must become a career that motivates and retains effective early career teachers. Teach Plus began as a pilot in fall 2007, launched by Celine Coggins, a former teacher and labor-management consultant, and incubated at the Rennie Center for Education Research a...Starting at €8.20