Default Category
-
Exeter Group, Inc. (B) (Spanish Version)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-413S09Leadership and People ManagementEste caso presenta una descripción breve de las decisiones de la empresa garantiza si o no seguir adelante con cada uno de los cuatro proyectos que son la base de la caja (A).Starting at €5.74
-
AT&T Wireless: Text Messaging
Vaughan S. Radcliffe; Mitchell Stein; Michael LickverCase IVEY-9B11B005-EAccounting and Control, Marketing, StrategyThis case examines AT&T’s wireless business with a focus on its text messaging services. The industry features a high proportion of fixed costs in relation to acquiring spectrum and building a network. Variable costs are relatively low, especially in the case of SMS text messages. Pricing and margins in text messaging have attracted regulatory scrutiny in the Unites States, Canada, and elsewhere. The case requires the use of key concepts in cost ...Starting at €8.20
-
Groupon and the SEC
Vaughan S. Radcliffe; Mitchell Stein; Alexis GottschalkCase IVEY-9B12B002-EAccounting and Control, Finance, StrategyThis case provides an opportunity to review Groupon Inc’s S1 filing made prior to an initial public offering. Groupon’s financial statements attracted a great deal of controversy due to revenue recognition policies that produced substantially higher revenues for the corporation, as well as non-GAAP earnings measures, especially ACSOI — an invention of the firm that served to exclude certain marketing expenses from the calculation of profit. Since...Starting at €8.20
-
Exeter Group, Inc. (A)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-409001-ELeadership and People ManagementJonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy consulting firm, a new market for Exeter. Each of the projects has both attractive and unattractive attributes, with various degrees of upside and downside risk. As a relatively ne...Starting at €8.20
-
Mystery Books Co.: Measuring Performance through Accounting Policy Choices
Vaughan S. Radcliffe; Mitchell Stein; Elaine WangExercise IVEY-W27858-EAccounting and Control, FinanceIn January 2021, the co-founder of Mystery Books Co. (Mystery Books) was evaluating the company’s 2020 performance under the leadership of his daughter as the new chief executive officer. His daughter had ambitions of securing Walmart Inc. as a key client, so the co-founder had promised her an additional performance bonus of 5 per cent of his 30 per cent ownership of common stock if she grew the company’s net income by 20 per cent over the previo...Starting at €8.20
-
Tesla's Non-GAAP Accounting Measurements: Revenue Recognition and Stock-Based Compensation
Martin Persson; Mitchell Stein; Spencer HiggsCase IVEY-9B17B019-EAccounting and ControlIn November 2014, questions were raised about American electric car manufacturer Tesla Motors Inc.'s (Tesla's) accounting practices, which did not follow the generally accepted accounting practices (GAAP). Tesla’s third quarter 2014 financial statements showed a loss of almost US$75 million when using U.S. GAAP standards, compared to a profit of over $5 million when using its own non-GAAP standards. The accounting discrepancy between the two syst...Starting at €8.20
-
Exeter Group, Inc. (B)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-412035-ELeadership and People ManagementThis case presents a brief description of the decisions the company made regarding whether or not to pursue each of the four projects that are the basis of the (A) case.Starting at €5.74
-
Ron Johnson: Retail at Target, Apple, and J.C. Penney
Narayandas, Das; Herman, Kerry; Mazzanti, LisaCase HBS-513103-EMarketingTo maximize their effectiveness, color cases should be printed in color. In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures from J.C. Penney's traditional retail approach, and enacted changes quickly and simultaneously, with little ma...Starting at €8.20
-
Cycle for Survival (A)
Narayandas, Das; Herman, Kerry; Fisher, NoahCase HBS-514076-EMarketingKatie Kotkins, director of Memorial Sloan Kettering Cancer Center's (MSKCC) Cycle for Survival fundraising event, had to determine the best avenue for continuing the event's success and momentum after its founder, Jennifer (Jen) Goodman Linn (HBS '99) passed away from MFH sarcoma. Jen and her husband, David Linn (HBS '00), had founded Cycle for Survival in 2007 as a way for Jen to give back to the community of doctors that had treated her since h...Starting at €8.20
-
Cycle for Survival (B)
Narayandas, Das; Herman, Kerry; Fisher, NoahCase HBS-514077-EMarketingUpdate on Cycle for Survival's 2012, 2013, and 2014 events. Kotkins and Cycle for Survival continued the event's strong growth, and underwent the first phase of a two-year rebranding effort.Starting at €5.74