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Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
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Before You Split that CEO/Chair (Spanish version)
Pozen, Robert C.Article HBS-F0604JLeadership and People ManagementWhat's the rationale for dividing the roles of chairman and CEO? Studies show that, usually, doing so has no effect on the company's performance.Starting at €8.20
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Pyramyd Air: Looking through the Scope of Values
Chris Laszlo; Katherine GullettCase IVEY-9B13C038-ELeadership and People ManagementPyramyd Air, a small and growing online airgun retailer serving the shooting community, wants to broaden its sustainability practices from its current internal initiatives in order to communicate an even stronger value proposition: sustainability isn’t just about recycling and efficiency, it is about a thriving environment leading to more engaged employees and more loyal premium customers. Though the airgun industry is not by its nature built on ...Starting at €8.20
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Choosing a Charitable Giving Vehicle, Teaching Note
Pozen, Robert C.; Desai, Mayur; Graul, Maura A.Teaching Note HBS-314074-ETeaching Note for 314073.Starting at €0.00
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Malcolm Life Enhances Its Variable Annuities
Pozen, Robert C.; Pearlman, David J.Case HBS-311041-EThe case involves an insurance CEO choosing between different designs for a variable annuity product in light of hedging, marketing, and pricing issues. The case provides students with background on the economics and regulation of life insurance and variable annuities. Then it asks students to calculate the returns on capital of different product designs for a variable annuity based on specified assumptions including a range of hedging scenarios.Starting at €8.20
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Centric Consulting Cleveland: Staying True to Core Values
Katherine Gullett; Chris Laszlo; Honghui LiuCase IVEY-9B18C033-ELeadership and People ManagementCentric Cleveland was a business unit of Centric Consulting, a full-service management consulting and technology solutions firm. The firm had been founded with the intention of being different from other consulting firms with regard to building internal and external relationships, developing and supporting employees, adjusting for work-life balance, and being devoted to community service. But in 2015, Centric Cleveland was experiencing rapid grow...Starting at €8.20
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Storehouse Tea: Cultivating Options for Growth
Chris Laszlo; Katherine Gullett; Stephanie HagenCase IVEY-9B18M202-EEntrepreneurship, StrategyIn January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product ext...Starting at €8.20
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Note on U.S. Pension Accounting
Pozen, Robert C.; Khurana, BrijCase HBS-311115-EFinanceThe purpose of this note is to describe the manner in which publicly traded corporations and local governments in the United States account for their pension plans.Starting at €8.20
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Exchange-Traded Funds at Vanguard (B)
Pozen, Robert C.; Vickers, StevenCase HBS-311135-EStrategySupplementary material for 311-134Starting at €5.74
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Exchange-Traded Funds at Vanguard (A) & (B), Teaching Note
Pozen, Robert C.; Vickers, StevenTeaching Note HBS-311136-EStrategyTeaching Note for 311-134 and 311-135.Starting at €0.00