IESE (España)
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Somali, S.A. (Portuguese version, Portugal)
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527-PPLeadership and People ManagementThe case demonstrates the need to implement a professional system for the evaluation and assessment of executive management, both for family members and others, based on objectives and budgeting within the family business. It also highlights the need for tools and formal bodies to serve as a framework for debates regarding, on the one hand, business matters (shareholders' meetings, Board of Directors, Steering Committee) and, on the other, family...Starting at €8.20
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Refreshing the Orbed Private Label
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCase M-1345-EMarketingFor several weeks Daryl had been spending a lot of time preparing a presentation he would make to the company's executive committee. In the presentation, he would have to make a recommendation on the repositioning of Orbed's store-brand soft drinks. The next day, he had to talk his proposal over with Richard Balmori, the director of the store-brand department, and Joe Rod, Orbed's commercial director. A few months earlier, Sandfer, a British supp...Starting at €8.20
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Refrescando la marca propia en Orbed
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCase M-1345MarketingDaryl Board llevaba varias semanas dedicando mucho tiempo a preparar la presentación que realizaría ante el comité de dirección de la compañía. En dicha presentación, debía proponer sus recomendaciones acerca del necesario reposicionamiento del refresco de la marca Orbed. Al día siguiente, discutiría su propuesta con Richard Balmori, director del Departamento de Marcas Propias, y con Joe Rod, director comercial. Unos meses antes, Sandfer, una emp...Starting at €8.20
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Vodafone: cómo atraer a los millennials al mercado prepago (condensado)
Villanueva, Julian; Soldado, PilarCase M-1364MarketingLa mañana del 29 de octubre de 2015, las redes estaban que ardían. Podría haber sido un día normal, pero la huida del cantante Justin Bieber del programa de radio Yu: no te pierdas nada supuso un hecho inesperado y sin precedentes. El vídeo de la entrevista ya contaba con 200.000 visitas en YouTube dieciocho horas después de su grabación y el equipo de Marketing de Vodafone Yu intentaba controlar la situación. Aunque Pedro tenía varias cosas en m...Starting at €8.20
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Somali, S.A.
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527Leadership and People ManagementEste caso presenta la necesidad de disponer de sistemas profesionales de evaluación y valoración de la gestión directiva, tanto para los directivos familiares como no familiares, basados en objetivos y presupuestos dentro de la empresa familiar. Así como la necesidad de disponer de instrumentos y órganos formales adecuados para debatir los temas empresariales (junta de Accionistas, consejo de administración, comité de dirección) por un lado, y l...Starting at €8.20
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Vodafone: How to Attract Millenials to the Prepaid Market (Condensed)
Villanueva, Julian; Soldado, PilarCase M-1364-EMarketingOn the morning of October 29, 2015, social media was abuzz. It could have been a normal day, but when singer Justin Bieber walked out on the radio show Yu: no te pierdas nada, it was an unexpected and unprecedented moment. The interview already had 200,000 visits on YouTube 18 hours after its recording and the Vodafone Yu marketing team tried to do some damage control. Although Pedro had several things in mind, there were priorities that needed t...Starting at €8.20
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Somali, S.A.
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527-ELeadership and People ManagementThe case demonstrates the need to implement a professional system for the evaluation and assessment of executive management, both for family members and others, based on objectives and budgeting within the family business. It also highlights the need for tools and formal bodies to serve as a framework for debates regarding, on the one hand, business matters (shareholders' meetings, Board of Directors, Steering Committee) and, on the other, family...Starting at €8.20