IESE (España)
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Bassegoda Textil, S.A. (A)
Iniesta, Francisco; Gómez J. B.Case M-889MarketingDescribe los problemas de una fuerza de ventas tradicional en el sector textil.Starting at €8.20
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Executive Education Teams at IESE
Huebra, I.; Baucells Alibés, Manel; Gómez J. B.Case AD-257-EDecision Analysis, EconomicsThe case describes the process of preparing an executive education program. One of the key tasks is to form 7 teams of 8 to 9 participants each. The case provides several criteria to keep in mind, along with some hints on how to build an optimization model.Starting at €8.20
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Kubi Wireless (B)
Ghosh, Anindya; Fité, Rosa María; Nueno, PedroCase E-87EntrepreneurshipEl 15 de julio de 2005 era un día muy especial en la breve historia de KubiWireless. Por fin se había puesto en marcha el servicio WiFi en los aeropuertos de Madrid-Barajas y Barcelona-El Prat. Ésta era una importante victoria para Kubi, y el equipo directivo (véase esquema de la organización en el Anexo 1) tenía motivos para sentirse satisfecho. Era la culminación de cuatro años de perseverancia y trabajo duro. Los ingresos habían aumentado a bu...Starting at €5.74
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Kubi Wireless (B)
Ghosh, Anindya; Fité, Rosa María; Nueno, PedroCase E-87-EEntrepreneurshipJuly 15th 2005 was a red-letter day in the short history of KubiWireless. The WiFi service at Madrid Barajas and Barcelona El Prat airports had finally been launched. It was a big victory for Kubi, and the management team (see Exhibit 1 for the organizational chart) had reasons to be satisfied. It was the culmination of four years of hard work and perseverance. Revenues had grown at a fair clip over the previous year, and profitability was even c...Starting at €5.74