IESE (España)
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Multiasistencia: 1994-2002 (B)
Molero E.; Quintanilla, JavierCase DPO-13Leadership and People ManagementContinuación del caso Multiasistencia: 1994-2002 (A). En esta parte (B) se describen los nuevos retos que se plantea la presidencia de Multiasistencia ante los problemas generados en la compañía durante los cuatro últimos años.Starting at €5.74
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Multiasistencia: 1994-2002 (A)
Molero E.; Quintanilla, JavierCase DP-152Leadership and People ManagementEl caso describe, de manera simultánea, la evolución de la estrategia de negocio y la configuración de los recursos humanos en Multiasistencia, empresa líder mundial en el servicio de reparaciones del hogar. Esta evolución permite analizar, a lo largo del tiempo, el alineamiento entre la estrategia de negocio y la cultura y sistema de recursos humanos de la empresa. Finaliza con los retos y alternativas que se plantea el presidente de Multiasiste...Starting at €8.20
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Case DPO-103-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Starting at €8.20
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Multiasistencia: Human Resources
Molero E.; Gómez, SandalioCase DP-111-ELeadership and People ManagementStarting at €8.20
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Mr. Smith Goes to Washington
Leggett, Brian O'ConnorCase DPO-70-ELeadership and People ManagementFrank Capra's Oscar-winning film Mr. Smith Goes to Washington, made over sixty-five years ago, is one of the great classics of the film world. Like all great classics, whether on screen or in print, it is the underlying theme that gives it its longevity. It is not the actors, the special effects, the music or even the story that makes it special. It is special because it raises an issue that bothers us all: It is about integrity in politics; it i...Starting at €8.20
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Ronald Reagan: A Story telling style: 40th President of the United States
Leggett, Brian O'ConnorCase DPO-127-ELeadership and People Management, MarketingFormer actor Ronald Reagan, the U.S. president from 1981 to 1989, put his own stamp on presidential communication by harnessing the power of television broadcasting. He was a charming grand-style deliberate speaker, with a more intimate and personal style than John F. Kennedy and Barack Obama, with their Ciceronian style of oratory. Reagan was a conviction speaker with a storytelling manner who appeared to link up personally with his audience.Starting at €8.20
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Profile of a Negotiator: Lyndon Johnson: 36th President of the United States
Leggett, Brian O'ConnorCase DPO-128-ELeadership and People ManagementThe quote ¿Come now, and let us reason together¿ comes from Isaiah 1:18 and perhaps best sums up what we can describe as Lyndon B. Johnson¿s own very special interpersonal communication style. It was about negotiating or reasoning together. The ability to use the language of negotiation is of great benefit to everyone and, more especially, to those in business and politics. It is a set of skills and attitudes that differ from those needed by the ...Starting at €8.20
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Multiasistencia: Recursos Humanos
Molero E.; Gómez, SandalioCase DP-111Leadership and People ManagementEl caso centra su atención en el departamento de asistencia de la empresa donde se hace realidad la polivalencia frente a la especialidad, la autoevaluación como criterio para determinar la parte variable de la retribución y el desarrollo de una mejora participativa. La flexibilidad que proporciona la polivalencia de los empleados es una ventaja competitiva importante en una empresa de servicios donde la atención al cliente cobra especial relevan...Starting at €8.20