Ivey Business School (Canada)
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The Home Depot Inc.: A Digital Transformation for Customer Experience
Jeffery Elsworth; Keith Ferguson; Ahmet Kirca; Jason Miller; Hakan Yildiz; Judith Whipple; Jeffrey Beck; Gerry McNamaraCase IVEY-9B20M095-EStrategyCraig Menear, chief executive officer of The Home Depot Inc. (Home Depot), recognized the need to be responsive to the changing retail landscape and changes in customer preferences. Customers were increasingly expecting to shop online and in-store interchStarting at €8.20
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Paramount: RuPaul’s Drag Race—from Subculture to Mainstream
Chris Beless; Penny Dolan; April C. Hughes; Kelly GoldsmithCase IVEY-W26654-EMarketing, StrategyVH1, MTV, and LOGO were all popular television channels owned by the Paramount television network. One of the most successful shows on LOGO was RuPaul’s Drag Race, a reality television show featuring drag queens. Paramount was considering moving RuPaul’s Drag Race off LOGO to a different platform within the Paramount portfolio in 2017. Before deciding where RuPaul’s Drag Race would air, Paramount needed to determine whether the show could be succ...Starting at €8.20