IESE (España)
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Starbucks Reinvention Strategy: Store Automation and Growth
Moscoso, Philip; Isaac Sastre Boquet; Lago, AlejandroCase OIT-13-EInformation Technologies, Service and Operations ManagementIn September 2022, Schultz presented Starbucks' new Reinvention strategy at the company's investor day in Seattle (U.S.). He claimed that the Reinvention strategy plan addressed the key issues the company faced, as follows: resolving the growing tensions with its U.S. workers, adjusting its value proposition to the shifts in consumer preferences, deploying more store automation, and reactivating its global expansion, primarily in China. During th...Starting at €8.20
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Netflix: from DVD-by-mail to streaming
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacExercise PE-84-EInformation Technologies, Innovation and Change, Service and Operations ManagementSince its foundation in 1997 Netflix has been a major success story. For the year 2020 the company expected to achieve revenues of around 25 billion dollars and 200 million customers in 190 countries. This exercise provides information on how Netflix's business models has developed over the years. The objective is to analyze the digital transformation of the streaming model and its sustainability going forward, as it faces competitors like Disney...Starting at €8.20
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The HP Helion Proposal: To Migrate or Not to Migrate to the Cloud, That Is the Question - Teaching Note
Moscoso, PhilipTeaching Note PT-56-EService and Operations ManagementAlmuri is a multinational in the food sector that is considering migrating to a hybrid cloud solution offered by HP. By doing so, it hopes to achieve not only major monetary savings but also, more importantly, the flexibility required by its growth plan for the coming years. This case was recognized by the European Foundation for Management Development (EFMD) as the best publication in the 2015 Case Writing Competition in the category of "Supply...Starting at €0.00
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The HP Helion Proposal: To Migrate or Not to Migrate to the Cloud, That Is the Question
Flores, Juan Enrique; Vázquez, Francisco; Moscoso, PhilipCase P-1140-EService and Operations ManagementAlmuri is a multinational in the food sector that is considering migrating to a hybrid cloud solution offered by HP. By doing so, it hopes to achieve not only major monetary savings but also, more importantly, the flexibility required by its growth plan for the coming years. This case was recognized by the European Foundation for Management Development (EFMD) as the best publication in the 2015 Case Writing Competition in the category of "Supply...Starting at €8.20
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Netflix: From "Clicks and Bricks" to Digital Movie Delivery
Lago, Alejandro; Moscoso, Philip; Sieber, SandraExercise PE-75-EInformation Technologies, Innovation and Change, Service and Operations ManagementNetflix is a U.S. provider of on-demand Internet streaming media and flat rate DVD-by-mail services. The company experienced incredible success since its beginnings in 1997. During 2010, revenue jumped 29% to $2.16 billion, and stock price increased 219% to $175.70. It also added 8 million subscribers, bringing its total to over 20 million. In the summer of 2011 the company first announced the spin-off of its traditional DVD rental operations fro...Starting at €8.20