Stanford Graduate School of Business (USA)
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Axel Springer en 2016: de la transformación a la aceleración
Burgelman, Robert A.; Siegel, Robert E.; Kissick, RyanCase SGSB-E610Decision AnalysisAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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Tough Mudder: Scaling Dynamics After Early Traction
Foster, George; Kissick, RyanCase SGSB-E638-EEntrepreneurshipEstablished in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company’s inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However, near the end of 2013, Tough Mudder’s growth began to slow. Eager to turn the tide, founder Will Dean wondered what steps he could take to reinvigorate the company. “Tough Mudder: Scaling Dynamic...Starting at €8.20
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Blue Shield of California - Teaching note
Chess, R; Saucedo, MTeaching Note SGSB-OIT112TN-EInformation Technologies, Service and Operations ManagementBlue Shield of California follows CEO Paul Markovich as he navigates the challenges of running one of the largest not-for-profit health care insurers in the United States. The case begins with a history of health insurance in the US, beginning in the 1870s and working through the origination of modern day health care in the 1920s. It then analyzes the modern day industry before diving into the challenges faced by Blue Shield of California today. ...Starting at €0.00
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SAP Desing Thinking Part A and B - Teaching note
Shiv, B; Saucedo, MTeaching Note SGSB-SM250TN-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €0.00
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Teaching Note: TTTech in 2017: When Market and Technology Trends Align with Company Capabilities
Siegel, Robert; Kissick, RyanTeaching Note SGSB-E635TN-EEntrepreneurshipStarting at €0.00
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Blue Shield of California
Chess, R; Saucedo, MCase SGSB-OIT112-EInformation Technologies, Service and Operations ManagementBlue Shield of California follows CEO Paul Markovich as he navigates the challenges of running one of the largest not-for-profit health care insurers in the United States. The case begins with a history of health insurance in the US, beginning in the 1870s and working through the origination of modern day health care in the 1920s. It then analyzes the modern day industry before diving into the challenges faced by Blue Shield of California today. ...Starting at €8.20
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SAP Desing Thinking Part A
Shiv, B; Saucedo, MCase SGSB-SM250A-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20
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SAP Desing Thinking Part B
Shiv, B; Saucedo, MCase SGSB-SM250B-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20
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Street League Skateboarding: The Challenges Facing a New Sports League
Foster, George; Kissick, RyanCase SGSB-E551-EMarketingIn 2010, Rob Dyrdek launched a new skateboarding league called Street League Skateboarding (SLS) with the goal of raising the profile of street skateboarding around the world. Dyrdek had excelled within the world of professional skateboarding for more than 20 years, during which time he amassed he amassed a large following of international fans. In 2006, Dyrdek gained further fame through his starring role in the MTV reality series Rob & Big, w...Starting at €8.20