IESE (España)
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PromoFarma 2018
Canals Margalef, Jorge; Masclans, R.Case SM-1692-ECorporate Governance, StrategyThis case explores the strategic challenges experienced in 2018 by the founders of PromoFarma, a software company that sells and distributes health and beauty products. In particular, the case raises: - Some strategic decisions needing to be taken - A process of internationalization - The search for future company shareholders - The design of the company's governanceStarting at €8.20
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Starbucks Reinvention Strategy: Store Automation and Growth
Moscoso, Philip; Isaac Sastre Boquet; Lago, AlejandroCase OIT-13-EInformation Technologies, Service and Operations ManagementIn September 2022, Schultz presented Starbucks' new Reinvention strategy at the company's investor day in Seattle (U.S.). He claimed that the Reinvention strategy plan addressed the key issues the company faced, as follows: resolving the growing tensions with its U.S. workers, adjusting its value proposition to the shifts in consumer preferences, deploying more store automation, and reactivating its global expansion, primarily in China. During th...Starting at €8.20
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PromoFarma
Canals Margalef, Jorge; Masclans, R.Case SM-1692Corporate Governance, StrategyEste caso plantea los retos estratégicos que los fundadores de PromoFarma, una empresa de software que vende y distribuye productos de parafarmacia, tienen en 2018. En particular, el caso plantea: - Unas decisiones estratégicas a tomar - Un proceso de internacionalización - La búsqueda de los futuros accionistas de la empresa - El diseño del gobierno de la empresaStarting at €8.20