IESE (España)
- Case
Indona, S.A. (A)
Collection: IESE (España)Ref.: DG-1159Published: Sep 1, 1996Reviewed: Sep 1, 1996Format: PDFPages: 0Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Fibrex, S.A. (C)
Collection: IESE (España)Ref.: FH-550Published: Jun 1, 1995Reviewed: Jun 1, 1995Format: PDFPages: 1Language: Spanish - Case
Fibrex, S.A. (B)
Collection: IESE (España)Ref.: FH-549Published: Jun 1, 1995Reviewed: Jun 1, 1995Format: PDFPages: 7Language: Spanish - Case
La apertura de la filial Lee Hetch Harrison en España
Collection: IESE (España)Ref.: FH-676Published: Mar 1, 2000Reviewed: Mar 1, 2000Format: PDFPages: 4Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Fibrex, S.A. (A)
Collection: IESE (España)Ref.: FH-548Published: May 1, 1995Reviewed: May 1, 1995Format: PDFPages: 7Language: Spanish - Case
Los resultados: Ex deportistas recolocados por Lee Hetch Harrison
Collection: IESE (España)Ref.: FH-677Published: Mar 1, 2000Reviewed: Mar 1, 2000Format: PDFPages: 4Language: Spanish