IESE (España)
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The Wedding (A)
Sabrià Miracle, FedericoCase ASN-66-ELeadership and People ManagementA successful entrepreneur who has made many sacrifices and relied on the support of his family decides to marry his girlfriend. Everything goes smoothly and all the family members are happy until a family friend raises a purely practical matter, one that's common in many cultures but hadn't been considered by anyone in the family: Shouldn't the couple sign a prenuptial agreement? The case (which provides enough information to give us an idea of t...Starting at €8.20
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Caja Navarra: Reporting Customer Profitability... to Customers
Davila, Antonio; Aranda, C.; Arellano, J.Case C-747-EAccounting and ControlThe case can be used to teach customer profitability analysis in a service firm (bank). The case describes the decision of a bank (CAN) to disclose customer profitability to its customers. It describes how customer profitability is estimated and alternatives to this approach to estimating it. It also describes the bank's strategy that led to its decision to report to customers how much the bank makes on each one of them.Starting at €8.20
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The Wedding (B)
Sabrià Miracle, FedericoCase ASN-68-ELeadership and People ManagementA successful entrepreneur who has made many sacrifices and relied on the support of his family decides to marry his girlfriend. Everything goes smoothly and all the family members are happy until a family friend raises a purely practical matter, one that's common in many cultures but hadn't been considered by anyone in the family: Shouldn't the couple sign a prenuptial agreement? The case (which provides enough information to give us an idea of t...Starting at €5.74
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Caja Navarra: rentabilidad de cliente... para el cliente
Davila, Antonio; Aranda, C.; Arellano, J.Case C-747Accounting and ControlEste caso se puede emplear para enseñar sobre el análisis de rentabilidad del cliente en una empresa de servicios (banco). Describe la decisión de un banco (CAN) de divulgar la rentabilidad de cliente a cada uno de sus clientes además de cómo se realiza la estimación de dicha rentabilidad y los enfoques alternativos a esa valoración, así como la estrategia que condujo a la caja a tomar la decisión de informar a los clientes sobre cuánto ganaba co...Starting at €8.20