IESE (España)
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Bassegoda Textil, S.A. (A)
Iniesta, Francisco; Gómez J. B.Case M-889MarketingDescribe los problemas de una fuerza de ventas tradicional en el sector textil.Starting at €8.20
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Facility Management Services Aligned - FMSA
Rico, Jesús; Chinchilla, NuriaCase DPO-822-EInnovation and Change, Leadership and People ManagementThis case describes the situation of a company in the services sector with different problems that apparently stem from a lack of structure, poor management profiles, and outdated information technology (IT) systems, combined with a critical fact: the current strategy plan was made 15 years ago. The need for a new Strategy Plan designed to ensure the company's growth brings an unexpected discovery about the aforementioned "problems": they are all...Starting at €8.20
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Executive Education Teams at IESE
Huebra, I.; Baucells Alibés, Manel; Gómez J. B.Case AD-257-EDecision Analysis, EconomicsThe case describes the process of preparing an executive education program. One of the key tasks is to form 7 teams of 8 to 9 participants each. The case provides several criteria to keep in mind, along with some hints on how to build an optimization model.Starting at €8.20
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Facility Management Services Aligned - FMSA
Rico, Jesús; Chinchilla, NuriaCase DPO-822Innovation and Change, Leadership and People ManagementEste caso describe la situación de una empresa del sector servicios con diversos problemas que, aparentemente, derivan de una ausencia de estructura, perfiles de gestión poco adecuados y sistemas de tecnología de la información (TI) obsoletos, unidos a un hecho crítico: el plan estratégico con el que cuentan fue elaborado hacía 15 años. La necesidad de un nuevo plan estratégico diseñado para garantizar el crecimiento de la compañía trae consigo u...Starting at €8.20