IESE (España)
- Case
Luis Canto
Collection: IESE (España)Ref.: E-131Published: Feb 18, 2010Reviewed: Feb 2, 2011Format: PDFPages: 16Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Industrias Palex (B)
Collection: IESE (España)Ref.: P-807-EPublished: Mar 1, 1992Format: PDFPages: 10Language: English - Case
Industrias Palex (A)
Collection: IESE (España)Ref.: P-805Published: Mar 1, 1992Reviewed: Mar 1, 1992Format: PDFPages: 12Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Luis Canto
Collection: IESE (España)Ref.: E-131-EPublished: Feb 18, 2010Reviewed: Feb 2, 2011Format: PDFPages: 16Language: English - Case
Luis Canto (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: E-131-PBPublished: Feb 18, 2010Reviewed: Feb 2, 2011Format: PDFPages: 18Language: Portuguese Brasil - Case
Privalia
Collection: IESE (España)Ref.: E-132Published: Feb 18, 2010Reviewed: Feb 1, 2011Format: PDFPages: 11Language: Spanish