IESE (España)
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PPMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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A Cross Cultural Crash and Labour Conflict: Sài nóng Restaurant (A)
Susaeta Erburu, Lourdes; Galan, Veronica; Pin Arboledas, José RamónCase DPO-203-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case refers the store of a Chinese restaurant chain purchased by an American Food Industry Holding. Regardless of his successful career in the company, Juan Antonio can't reach and understanding with the Chinese workers. Besides, they enjoy special perks inside the company because they are the cooks and the success of the business depends mostly of them. Rank wise they are directly under a specific director for the Chinese workers and the G...Starting at €8.20
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Choque cultural y conflicto laboral: Sài nóng Restaurant (B)
Susaeta Erburu, Lourdes; Galan, Veronica; Pin Arboledas, José RamónCase DPO-204Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl caso B relata como la empresa decidió despedir a los 14 cocineros chinos líderes de esta huelga. Otros 10 decidieron dejar la empresa en solidaridad a los mismos y los sindicatos apoyaron al colectivo chino manifestando la improcedencia de estos despidos.Starting at €5.74
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A Cross Cultural Crash and Labour Conflict: Sài nóng Restaurant (B)
Susaeta Erburu, Lourdes; Galan, Veronica; Pin Arboledas, José RamónCase DPO-204-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementCase B tells us how the company decided to fired the 14 Chinese cooks leading the strike. Another 10 decided to leave the company in solidarity and the unions supported the Chinese arguing the dismissals were unsuitable.Starting at €5.74
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Brazil)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PBMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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Gas Natural: mejorando la rentabilidad de Servigas
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234Marketing, Service and Operations ManagementMarta Muriel ha sido promocionada recientemente a directora de servicios residenciales con la tarea de mejorar la rentabilidad del servicio de mantenimiento domiciliario de la compañía, Servigas. Junto con su equipo evalúa cuatro propuestas que involucran tanto la reducción de costes como modificaciones en la calidad del servicio. Cada una de las acciones a seguir debe mantenerse en línea con los objetivos estratégicos de la compañía.Starting at €8.20
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Gas Natural: Improving the Profitability of Servigas
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-EMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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Choque cultural y conflicto laboral: Sài nóng Restaurant (A)
Susaeta Erburu, Lourdes; Galan, Veronica; Pin Arboledas, José RamónCase DPO-203Business Ethics and Corporate Social Responsibility, Leadership and People ManagementLa historia que relata el caso trata de una cadena de restaurantes chinos comprada por un Holding de restauración americana. En el caso A se presenta la trayectoria profesional de un camarero que llega a gerente de restaurante. A pesar de su trayectoria positiva en la empresa, Juan Antonio no logra entenderse con el colectivo de trabajadores chinos. Además estos gozan de un estatus especial dentro de la empresa, ya que son los cocineros y el éxi...Starting at €8.20