IESE (España)
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Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up
Jané, JoanCase P-1172Decision Analysis, Marketing, Service and Operations Management, StrategyLa entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...Starting at €8.20
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Inma Shara, la dirección armónica
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-104Business Ethics and Corporate Social Responsibility, Leadership and People ManagementLa directora de orquesta Inma Shara comparte reflexiones sobre su profesión y su vida: carrera profesional, preparación de conciertos, gestión de orquestas, dirección de personas, creación de lazos afectivos, creatividad, disciplina, compromiso emocional, éxito, tiempo, equilibrio...Starting at €8.20
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Ram Bhawnani, ¿suerte o talento
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-28Leadership and People ManagementEl caso recoge la trayectoria profesional y vital de Ram Bawhnani, dueño de un bazar en Tenerife, ciudadano hindú, en la actualidad tercer accionista de Bankinter. El caso recorre desde su nacimiento, infancia y primer viaje profesional al Japón, hasta su llegada a Tenerife para gestionar un bazar, negocio donde inicia sus multimillonarias operaciones en Bolsa, fundamentalmente en la banca.Starting at €8.20
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Ram Bhawnani: Luck or Talent
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-28-ELeadership and People ManagementThis case outlines the personal and professional history of Ram Bhawnani, an Indian citizen, owner of a bazaar in Tenerife, and currently the third largest shareholder in Bankinter. The case moves from his birth, childhood and his first working trip to Hong Kong, to his arrival in Tenerife, to manage a bazaar, a business from which he began his multi-million dollar forays into the stock market, mostly in the banking sector.Starting at €8.20
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Rosa García, CEO at Microsoft España
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-48-ELeadership and People ManagementThis case follows the career of Rosa García, currently director of Microsoft in Spain. Among the challenges and reflections discussed in the case are her years of academic training, her first professional experiences, her spell in Redmond, where she worked with Steve Ballmer, her return to Spain to manage Microsoft, and her search for a balance between work and family, and between the world of new technologies and education.Starting at €8.20
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La cadena de suministro de NIKE en la nueva era digital
Jané, Joan; Ferrinha, PedroCase P-1199Service and Operations ManagementPese a su éxito en las operaciones de la cadena de suministro a través de los canales mayorista y minorista físico, NIKE quiere rediseñar la estrategia de su red logística para alcanzar el crecimiento esperado de los ingresos digitales. Un nuevo programa llamado NIKE Digital First Supply Chain aspira a preparar y entregar los pedidos a los clientes online directos en un plazo de dos días en toda Europa. Carlos Bermejo, director sénior de Programa...Starting at €8.20
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Starship SpaceX: The Disruption in the Space Value Chain
Jané, Joan; Guitard, BlancaCase OIT-11-EEntrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year. S...Starting at €8.20
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Inma Shara, the Conductor as Manager
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-104-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementOrchestra conductor Inma Shara shares her reflections on her profession and her life: her professional career, preparing concerts, managing orchestras, people management, creating personal bonds, creativity, discipline, emotional commitments, success, time, balance, etc.Starting at €8.20
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Rosa García, CEO de Microsoft España
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-48Leadership and People ManagementEl caso trata sobre la carrera de Rosa García, actual consejera delegada en España de Microsoft. Sus años de formación académica, sus primeras experiencias profesionales, su estancia en Redmond trabajando con Steve Ballmer, su vuelta a España para dirigir Microsoft, la búsqueda del equilibrio entre trabajo y familia, el mundo de las nuevas tecnologías y la educación, son algunas de las reflexiones y desafíos que se plantea la protagonista....Starting at €8.20
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NIKE Supply Chain in the New Digital Age
Jané, Joan; Ferrinha, PedroCase P-1199-EService and Operations ManagementIn spite of being succesful in supply chain operations thru wholale and physical retail channels, NIKE wants to redesign the logistics network strategy to achieve the expected digital revenue growth. A new program called "NIKE Digital First Supply Chain" aims to fulfil and deliver to NIKE online direct customers with products in two days across Europe. Carlos Bermejo, Senior Director of Strategic Programs at NIKE is about to develop a new decentr...Starting at €8.20