IESE (España)
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Doctor Music Networks
Bernal, J.; Palencia, LuisCase ASN-27-EInformation TechnologiesIn November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-up...Starting at €8.20
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Intertel: The Rate to Peru
Heukamp, Franz; Baucells Alibés, Manel; Atanasov, K.Case AD-292-EDecision Analysis, EconomicsIntroductory case for Excel-based simulation. Optimization of rates for calling card company.Starting at €8.20