IESE (España)
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Implementing Tablets at the ACME Food Supplies, Ltd. Sales Department
Sieber, Sandra; Valor Sabatier, JosepCase SI-184-EKnowledge and CommunicationACME Food Supplies, Ltd. is a company working in the catering supplies sector. It competes in a mature and fragmented sector, and part of its strategy has always been based on technological innovation. In January 2012, it had just completed the implementation of tablets with Internet connection in its sales department, replacing former PDAs that were already being used irregularly. Some salespeople openly reject the new technology, and very few a...Starting at €8.20
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Compitiendo por el sector de la prensa gratuita en España: Metro frente a Qué
Vives L.; Valor Sabatier, JosepCase SI-149Knowledge and CommunicationEn los últimos años, el periódico Metro ha desarrollado con éxito su posición como uno de los más importantes de España, y al mismo tiempo, disfruta de una expansión que comprende dieciséis países de todo el mundo. El nuevo modelo de negocio, sostenido completamente por ingresos publicitarios, y una expansión a un ritmo acelerado, pueden, al menos parcialmente, explicar este éxito. Sin embargo, en este momento Metro tiene que defender su posició...Starting at €8.20
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InfoJobs.net
Gaynor P.; Valor Sabatier, Josep; Sieber, SandraCase SI-137Information Technologies, Knowledge and CommunicationInfoJobs.net es un lugar de Internet dedicado a la intermediación entre empresas con necesidades de personal y personas en el mercado laboral. Cuenta con más de medio millón de currículos activos y recibe 20.000 ofertas nuevas de trabajo diariamente. El caso presenta el dilema a que se enfrenta su director general cuando la empresa Monster.com, líder mundial en este sector, decide entrar en España con todo su arsenal publicitario y tecnológico....Starting at €8.20
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Big Brother: Endemol's Big Hit
Fillat D.; Valor Sabatier, Josep; Nueno, José LuisCase SI-154-EKnowledge and CommunicationThis case describes the history of the Big Brother television show format, thought up by Endemol, which represent the global launchof the "reality show" concept. Following years of extraordinary success, Endemol and its Spanish subsidiary Zeppelín are thinking about how to vary the format to recover audience viewing levels.Starting at €8.20
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Banesto: The case of the dealing room
Ferrer, F.; Valor Sabatier, JosepCase SI-54-EKnowledge and CommunicationStarting at €8.20
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InfoJobs.net
Gaynor P.; Valor Sabatier, Josep; Sieber, SandraCase SI-137-EInformation Technologies, Knowledge and CommunicationInfoJobs.net is a web site specialized in matching companies in need of personnel with people in the labour market. It has more than half a million CVs in its database and twenty thousand active job offers posted daily. The case presents the dilemma facing InfoJob's General Manager when the world's largest player in the online recruitment market, Monster.com, brings its massive advertising and technological firepower to bear on the Spanish market...Starting at €8.20
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Seat Sport: Knowledge on the move
Cáliz, Cristina; Miller, Georgina; Andreu i Civit, Rafael; Valor Sabatier, Josep; Sieber, SandraCase SI-117-EKnowledge and CommunicationThe case describes how, starting from scratch, Seat Sport has acquired the necessary knowledge and capabilities to compete successfully in local rallies. Now, as his team looks set to start competing at world level, Vicente Aguilera, President of Seat Sport, is wondering what kinds of knowledge he will need to develop within the division and what kind of specialists the team will need in order to be able to compete successfully in the new categor...Starting at €8.20
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130-EInformation Technologies, Knowledge and CommunicationIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Starting at €8.20
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130Information Technologies, Knowledge and CommunicationEn mayo de 2000, el portal y proveedor de acceso a Internet (IAP) líder en lengua castellana, Terra, anunció que iba a comprar el portal situado en cuarta posición en Estados Unidos, Lycos, por una cifra de 125 millardos de dólares abonada mediante intercambio de acciones. Esta fusión permitió a Terra expandirse más allá de sus mercados de habla española y portuguesa, convirtiéndose así en un actor global. No obstante, el éxito continuado de los ...Starting at €8.20
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Competing for the Free Newspaper Industry in Spain: Metro vs Qué
Vives L.; Valor Sabatier, JosepCase SI-149-EKnowledge and CommunicationIn the last few years, Metro News has successfully developed a position as one of the most important newspapers in Spain, at the same time enjoying an expansion into 16 countries all over the world. A new business model, sustained entirely by publicity revenues, and a fast paced expansion can, at least partially, explain this success. However, at the present moment Metro has to defend its positioning vs. the traditional press groups and other new...Starting at €8.20