Stanford Graduate School of Business (USA)
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TrueCar: Transforming the Car Buying Experience
Siegel, R; Yin, LiCase SGSB-E527-EEntrepreneurshipThe case follows Scott Painter and his executive team as they deal with a crisis that threatens the survival of TrueCar, a company founded by Painter to improve consumers’ car buying experiences. TrueCar’s automotive dealer network, from which the company earns its revenue, is rapidly declining in size as dealers leave to protest TrueCar’s practices. The case also describes Painter’s career and his personality as context for the situation. Pai...Starting at €8.20
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TrueCar: Transforming the Car Buying Experience - Teaching Note
Siegel, R; Yin, LiTeaching Note SGSB-E527TN-EEntrepreneurshipThe case follows Scott Painter and his executive team as they deal with a crisis that threatens the survival of TrueCar, a company founded by Painter to improve consumers’ car buying experiences. TrueCar’s automotive dealer network, from which the company earns its revenue, is rapidly declining in size as dealers leave to protest TrueCar’s practices. The case also describes Painter’s career and his personality as context for the situation. Pai...Starting at €0.00
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The Microsoft Antitrust Case
Baron, DavidCase SGSB-P50-EDecision AnalysisIn 1998, the U.S. Department of Justice together with 19 state attorneys general filed an antitrust action against Microsoft Corporation for anticompetitive conduct and violation of the Sherman Act. The case details the Department of Justice’s allegations and the case presented to the court, as well as Microsoft’s position on the issues and line of defense. It describes the sequence of events starting with the trial court, the judge’s ruling and...Starting at €8.20