Stanford Graduate School of Business (USA)
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Convenient MD
Grousbekc, I, H; Kissick, RCase SGSB-E550-EEntrepreneurshipThe ConvenientMD case highlights the role of emotion and ambiguity in business interactions. ConvenientMD, led by co-CEOs Gareth Dickens and Max Puyanic, operated urgent care centers (UCCs) in the northeastern United States. UCCs are medical facilities that provide treatment for a variety of injuries and illnesses at a fraction of the cost of hospitals. The case, which examines ConvenientMD in its nascent and high-growth years, is divided into...Starting at €8.20
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Convenient MD - Teaching note
Grousbekc, I, H; Kissick, RTeaching Note SGSB-E550TN-EEntrepreneurshipThe ConvenientMD case highlights the role of emotion and ambiguity in business interactions. ConvenientMD, led by co-CEOs Gareth Dickens and Max Puyanic, operated urgent care centers (UCCs) in the northeastern United States. UCCs are medical facilities that provide treatment for a variety of injuries and illnesses at a fraction of the cost of hospitals. The case, which examines ConvenientMD in its nascent and high-growth years, is divided into...Starting at €0.00
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The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest
Zenioa S; Burns L; Denend LCase SGSB-OIT105-EInformation Technologies, Service and Operations ManagementAs of 2012, the Physician Payments Sunshine Act of 2009 requires medical device manufacturers to track any payments or gifts they make to physicians that are worth more than $10 and then starting in 2013 to report those that exceed a total of $100 per year to any given doctor. While a majority of doctors, academic medical centers, and pharmaceutical and device companies generally support the principle of greater transparency when it comes to phys...Starting at €8.20